Quality Score.
Phone Through Rate is new AdWords Ranking Factor
Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that…
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the…
5 Filters Everybody Should Use In Their AdWords Account
Want to save time and always know what needs attention in your PPC campaigns? Then save these filters used by experienced campaign…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…
Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce…
Paid Search Fire Drills: Common Oversights, Harsh Consequences
Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and…
5 Often-Overlooked PPC Tips for Beginners
If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
Google +1: What Does it Mean for Search Marketing?
It might be the biggest announcement in the digital world in a very long time -- but both Google and the search…
10+ Points About Google +1
Google +1 hit the press yesterday and many are wondering whether Google can get a truly social product off the ground. However,…
Google +1: Not Really Social, All About Business
One hopes the new tagging element rolled out by Google this week is really not their interpretation of social networking and just…
New Features Coming to adCenter — Including Quality Scores
There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make…
New adCenter Quality Score
Microsoft is readying a new adCenter quality score for Bing/Yahoo campaigns, the adCenter Blog announced. Microsoft offered these details: Quality Score will…
Intentional Targeting: Search vs. Facebook
Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out…
Google Quality Score Problems Creating Havoc With Adwords
Problems with the Quality Scores in Google Adwords were first noticed late last month and were fixed, according to Google, but now…
5 Ways To Help Your Paid Search Team
If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.
5 Overlooked Actionable Benefits of Attribution
Learn how to leverage the data that's available, and how to capitalize on it.
Diagnosing the Impact of Optimization on Your Quality Score
These two Google tools can help you understand and track your quality score, as well as the effect of your paid search…
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement…
WordStream’s Free Negative Keyword Tool Weeds Out The Unwanted To Boost Click-Through Rates
Wordstream, the SEO and PPC solutions provider, has just launched its Free Negative Keyword Tool – yes you did read free– designed…
Rip Van Winkle: “Things Change Fast in Today’s World”
Antti Aapakari, the CEO at Luxus in Finland, made this comment on one of my Rip Van Winkle posts, “Excellent post! You’re…
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