Quality Score.
Rip Van Winkle: Search Engine Strategies NYC 2004 vs. SES New York 2010
After returning from SES New York 2010, my wife asked to clean out the bags of stuff that I’ve piled in the garage from other shows. Over the…
SearchDay | Observations from SES San Jose
Today's search engine marketing news and opinion: Observations from SES San Jose; Bing Shopping Doing Well Since Launch; Google Releases New Search…
Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal…
Google Releases AdWords Editor Version 7.0
Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
SEW Experts: The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad’s Quality Score calculation is based on how well the account’s campaigns have performed over time, especially in…
Google to Change Calculations for Quality Score and Ad Rank
Changes are coming to the way AdWords calculates its Quality Score and Ad Rank. The changes will be implemented in the coming…
Yahoo Changes Minimum Bid Policy on Search Ads
Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing…
How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Content Advertising Explained – Part 2
Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.
Keyword Specific Domains Grabbing Google Real Estate
The ability for a keyword specific domain name to have Google site links at the bottom of their – what now seems…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
SEW Experts: How to Avoid Seasonal Search Ranking Wreckage
Search engine traffic is always unpredictable. From algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings.…
Microsoft Updates Top Ad Algorithm on Live Search
Along with the recent organic ranking improvements Microsoft has made to Live Search, it has also tweaked the algorithm it uses to…
Google To Stop Preannouncing Quality Score Algorithm Changes
The insights into the changes being made to Google’s Quality Score algorithm will no longer be pre-announced – if they are detailed…
Implications of Google’s New Bid Calculations
Maybe I am having an off week, but Google’s announced changes to the PPC cost calculations seem a little like a magic…
Google Makes Changes to Ads Quality Calculation
AdWords advertisers whose ads are on the cusp of earning the top spot on Google’s search results pages may soon find it…
Bye Bye Supplemental
Sometimes I wonder if we obsess too much about things like the supplemental index. Predictably, the Google post announcing that the supplemental…
Yahoo Europe Beta Testing PPC Quality Score Ranking
I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe.…
Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not…
Priming Your Quality Score to Boost Campaign Results
The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide…
Google Quality Scoring: Changes And Insights
Okay the Quality Score discussions have been busy lately. While we would all like to have a light turned on inside the…
Google Blog Search patent application reveals keys to ranking
Bill Slawski at SEO by the Sea reports that a patent application for Google Blog Search reveals some of the factors that…
Google Quality Score Now Live
The quality score update to Google’s ad ranking algorithm announced last week is now live, according to the Inside AdWords blog. That…
Page 5 of 6