Quality Score.
Pivot Table Basics For Search Marketers
Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e.,…
A 5-Step Summer Review for Your PPC Account
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality…
Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise…
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management,…
New in AdWords: Add Descriptions to Sitelinks
Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers…
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers…
Quality Score Insights From Microsoft’s Ping Jen
What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs.…
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why…