Product Listing Ads.
Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear
Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants
Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on…
Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects
At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money.…
Google Product Ads Now Show 5 Products
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will…
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the…
How Inventory Feeds are Changing Paid Search Advertising
Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation.…
10+ Points About Google +1
Google +1 hit the press yesterday and many are wondering whether Google can get a truly social product off the ground. However,…
The Dawn of Paid Search Without Keywords
We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3
A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search,…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2
There have been many changes to paid search this year. Here are some tips on how to get started with targeting display…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1
Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing…
AdWords Product Listing Ads Now Available For All U.S. Advertisers
Within the week, all U.S. advertisers will be able to use Google Product Listing Ads, Google announced yesterday. Product Ads feature product…
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and…
AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner
Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on. Product Listing Ads This…
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