Product Listing Ads.
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…
AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in…
3 Ways Merchants Can Gain More Visibility on Google
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…
Is Pinterest the New Darling of Retail Search?
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest.…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in…
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure…
The Ultimate List to Clean Up Your PPC Accounts for the New Year
Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New…
Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]
The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile…
Big Data Marketing’s Next Frontier: Paid Search
PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off…
4 Google Changes and How Online Merchants Can Adapt
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick…
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number…
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory…
Google Adds Local Availability, Local Storefront for Product Listing Ads
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local…
Remarketing Lists for Search Ads: 4 Smart Strategies
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common…
12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist…
10 Common Google PLA Mistakes (And How to Fix Them!)
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that…
Why Google Will Reject, Block, or Flag Your Data Feed
Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some…
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a…
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