Product Listing Ads.
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you…
5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to…
Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents…
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin.…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase…
Google Shopping: 3 Lies Merchants Have Been Fed
Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter…
Google Changes Shopping Feed Specifications
Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants…
Product Listing Ads: How to Maximize Your Returns
Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most…
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools.…
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you…
Google Goes Shopping, Buys Channel Intelligence for $125 Million
Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the…
Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions…
Google Shopping: Why PLAs Aren’t So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here…
Critical Components to SEO Success in 2013
Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
Don’t Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign
In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has…
4 Google Product Listing Ads Tips for Q4
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers,…
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario,…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3…
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