Product Listing Ads.
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you…
Videos Dominate Universal Search Results 65% of the Time [Study]
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in…
Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college…
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…
AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in…