mobile search.
Google Sells Enhanced Campaign Benefits … But Are SMBs Buying?
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into…
77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with…
3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads.…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how…
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this…
Justifying Smartphone PPC Spend as Tablet Results Soar
Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent…
Meet Izik: Tablet-Friendly Search From Blekko
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to…
Keys to an Effective Mobile Local Search Strategy
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their…
How to Create Websites Optimized for Mobile
If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also…
Google: Searches Can Accurately Predict Smartphone Sales [Study]
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor"…