mobile search.
Why Effectively Measuring Lead Performance in Mobile is Essential
Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage…
Facebook Brand Engagement Grows 896% [Study]
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for…
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario,…
Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe…
Inside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As…
The Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and…
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its…
Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]
Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt…