Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

5 Remarketing Tips to Maximize Your Holiday SEM

As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and…

By Susan Waldes · 05 Dec 2012

SEO

5 Top SEO Fallacies: A Myth-Busting Rant

The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up…

By Doc Sheldon · 04 Dec 2012

SEO

5 Graphics that Recap the Most Important Google SERP Changes in 2012

A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's…

By Nathan Safran · 04 Dec 2012

PPC

6 AdWords Enhancements Offer More Insights, Efficiency

Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a…

By Jason Tabeling · 04 Dec 2012

Mobile

Google: Searches Can Accurately Predict Smartphone Sales [Study]

Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor"…

By James Dohnert · 03 Dec 2012

SEO

Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords

Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's…

By Ken Lyons · 03 Dec 2012

PPC

The 5-Step Plan to PPC Prioritization for Maximum Profits

These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success…

By Purna Virji · 03 Dec 2012

SEO

Build Relationships, Not Links

Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of…

By Guillaume Bouchard · 03 Dec 2012

SEO

How Can You Show Potential SEO Clients That You’re Trustworthy?

To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO…

By Mark Jackson · 02 Dec 2012

Mobile

Strong IPhone 5 Sales Help Apple Overtake Android in U.S.

New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a…

By Carly Page · 30 Nov 2012