Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,720 articles
PPC

Google Shopping Holiday Update for Merchants

In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…

By Mary Weinstein · 26 Nov 2012

SEO

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing,…

By Derek Edmond · 23 Nov 2012

PPC

Competitive Intelligence: A Gift Waiting to be Opened

To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid…

By Gregg Hamilton · 21 Nov 2012

Industry

Google Smashes U.S. Search Market Share Record, Closes in on 70%

In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S.…

By Danny Goodwin · 21 Nov 2012

SEO

Link Building for Affiliates

Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time…

By Julie Joyce · 20 Nov 2012

Content

The Bra Tree – A New Way Of Thinking About Evergreen Content

When most SEOs think of evergreen content, they think of something boring, dry, and rehashed. But with a little personality and regular…

By Christina Zila · 20 Nov 2012

Social

How to Master Working With Bloggers

Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will…

By Adria Saracino · 20 Nov 2012

SEO

Take Out Duplication Without a Single Site Change

Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder…

By Ben Goodsell · 19 Nov 2012

SEO

How Can Google Stop the Black Hats?

Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest…

By Simon Penson · 19 Nov 2012

Mobile

Google’s iPhone Maps Quest Nearing End?

Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for…

By Carly Page · 19 Nov 2012