Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

Master Google AdWords in 3 Steps With the 80/20 Rule

When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you…

By Howard Jacobson · 29 Nov 2012

Industry

Press Release Fuels Google Acquisition Hoax

A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million. One giant problem: it was…

By Dave Neal · 29 Nov 2012

Industry

SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay

SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others…

By Sew Staff · 28 Nov 2012

Industry

Don’t Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has…

By Thom Craver · 28 Nov 2012

PPC

Top 10 Ways to Stretch Your Advertising Dollars

With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending…

By Greg Habermann · 28 Nov 2012

PPC

6 Super Time-Saving Tips to AdWords PPC Management

It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention.…

By Lisa Raehsler · 28 Nov 2012

PPC

Mega-Huge Summary of New Google & Bing Paid Search Features in 2012

It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features…

By Joseph Kerschbaum · 28 Nov 2012

Industry

Google Security Alert: Unverified Users Regain Webmaster Tools, Analytics Access

Attention site owners: former employees, consultants, or contractors may now have access to your Google Webmaster Tools and Analytics accounts. A Google…

By Danny Goodwin · 28 Nov 2012

SEO

SEO – Content | Confusion | Clarity

Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative…

By Andy Betts · 27 Nov 2012

Industry

Hackers Take Down Google Pakistan for 18 Hours

The websites, all of which had .pk for Pakistan domain names, mostly had their usual content replaced with a photo of two…

By Dave Neal · 27 Nov 2012