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The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and…
5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how…
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate…
Facebook Graph Search Now Available to All U.S. English Users
Facebook announced Graph Search in January and now it's available to all users with settings set to U.S. English. Facebook is also…
Facebook Launches ‘Story Bumping’ to Show Older Status Updates in News Feed
Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old.…
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of…
Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web
Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will…
What is ‘Pure Spam’? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a…
Bridging the Gap Between Social Media and PR
As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's…
New Facebook for Business Hub Launches With Tips, Tools, Case Studies
Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a…