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Google Now Combines Online Shopping With Location-Based Purchasing
If one of the products you've been searching for online is sold at a store near you, you will receive an alert…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…
5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss…
Facebook Gives Advertisers More Targeting Options
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting…
Only 52% of Facebook Ad Spend is Outside the U.S. [Study]
A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of…
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent…
Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search…
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found…
5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But…
The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.