Facebook Ads.
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your…
5 Facebook Ad Features to Use NOW!
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be…
Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants…
Foursquare Self-Serve Ads Now Open to All Local Businesses
Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40…
How B2B Advertisers Can Win on Facebook, Just Like Salesforce
While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But…
Facebook Advertisers Can Access Professional Photos at No Extra Charge
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos…
How to Set Up New Facebook Reports
Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to…
Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between…
Facebook Marketplace vs. Exchange Ads: 3 Important Differences
Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach…