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Tearing Apart Killer Marketing Tactics From Shark Week
Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making 2010 a record…
Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience
At SES Toronto, Marty Weintraub identified three classes of Facebook targeting tactics that every social media marketer ought to have at their…
Social Content Seeding for SEO
Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see…
Facebook Ads’ Best Kept Secret: Occupation Targeting
How to tap into the professional interests of Facebook's 100 million users. Tips to find Facebook users who are likely to have…
State of Search: Strong SEM Industry Growth Projected in 2011
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and…
Google +1: Death of Facebook Like?
Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some…
5 Ways to Push Through the Proverbial PPC Wall
Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there…
Facebook Sponsored Stories: A New Era in Online Advertising
Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.
Facebook Ads & Search: When Worlds Collide
Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to…
Intentional Targeting: Search vs. Facebook
Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out…