DoubleClick.
Crossing the Digital Divide: The Leap From Search to Display – SES San Francisco
Good morning party animals. It’s Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day…
Is Google Making Facebook Socially Awkward?
Hey, Facebook CEO Mark Zuckerberg! Google has declared war on you, and you've just gone on "lockdown." But don't worry, these ideas…
News Picks: Echo River, Localeze & Tom Tom, A New ‘Decision Engine’ & More
An overview of some of today's search, ad, tech news.
Will the Bing & Yahoo Search Alliance Succeed?
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications…
DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy
Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an…
Google’s Invite Media Buy Could Change the Paid Search Landscape
Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on…
Is Retargeting Ready to go Mainstream? (Part 2)
The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting.
Step To the Tune of Your Audience — Deep Demographic Profiling
How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to…
Facebook’s Zuckerberg Responds To Mounting Pressure Over Privacy Issues
The privacy issue ghost haunting online companies is once more back to the forefront of the news today as Facebook CEO Mark…
Google Looks at New Frontiers in Display Advertising Measurement
Ari Paparo, Google Director of Product Management, today looked at how better data will help marketers plan and measure their display campaigns…