DoubleClick.
Google and DoubleClick’s Integration Hurdles
The New York Times is picking up on the fact that Google’s potential DoubleClick acquisition gets more difficult when you consider Performics,…
DoubleClick Takes Ad Exchange on the Road
Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice…
Search Headlines & Links: Apr. 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Changing Tune on Performics?
Since Google announced its intention to acquire DoubleClick, the industry has been buzzing with speculation about what would happen to Performics, the…
Google’s Long March Towards Taking Over the Advertising Universe
Kevin Newcomb reported earlier on Google’s earnings announcement, adding to the never ending string of news from the Googleverse – most recently…
Google Income, Profits Up
Google reported its first-quarter financial results today, with profits up 69 percent to $1 billion, or $3.18 a share, on revenues of…
The Search Engine Update – Number 242 – Apr. 18, 2007
Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter
Google Audio, Clear Channel Ink Deal
Getting buried under the DoubleClick deal, Google and Clear Channel Communications Inc. also announced a long-term agreement Sunday to place advertising for…
Google/DoubleClick Deal Shakes Things Up
As has been widely reported, Google has announced plans to acquire DoubleClick for $3.1 billion. Details from Google can be found in…
Who’s Buying DoubleClick?
Last week, Microsoft was the rumored acquirer of DoubleClick’s remaining businesses, which include the DART ad serving system and Performics search and…