DoubleClick.
Microsoft Eyeing DoubleClick
According to Crain Business, Microsoft may be acquiring online ads serving platform DoubleClick. “DoubleClick, which hired investment bank Morgan Stanley to work…
SEMPO 2007 Officers Named
SEMPO, the Search Engine Marketing Professional Organization, has announced its 2007 officers, as chosen by its Board of Directors that were voted…
SEMPO Board Named
This year’s SEMPO elections are complete, and a new board of directors for 2007 has been named: Chris Boggs, Avenue A/Razorfish Massimo…
BusinessWeek: Search Ads Getting Too Pricey
In the February/March editon BusinessWeek’s SmallBiz publication, Robert Hof reports a “fallout from a new online ad rush” where commerce giants are…
Cost-Per-Keyword Increases Slightly In Q2
MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick’s Performics study…
Up Close with IAC’s Pronto Shopping Search
IAC, owner of Ask.com, has launched Pronto.com, a comparison shopping search web site. Can it compete with the entrenched, well-funded giants in…
Daily SearchCast, June 27, 2006: School Upset Over Student Data In Google; Is GBuy GooglePal?; Microsoft adCenter Gets Promoted; New Travel Search Engines; The Matt Cutts Doll & More!
Today’s search podcast covers a school district’s student social security numbers getting into Google; Amazon.com going missing on Google; Google’s PayPal-like system…
Cost-Per-Keyword Drops In Q1
MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to “the yearly high of $59…
Highlights from the SEW Blog: Apr. 20, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Former DoubleClick Execs Launch ShopWiki, New Shopping Search Engine
Another shopping comparison engine!?! Yes, I understand your lack of enthusiasm, but more than a decade after the industry was born, there’s…