DoubleClick.
Cost Per Keyword Spikes to $55 During Holiday Season
A MediaPost article reports on DoubleClick’s Performics data released recently that shows the overall “cost-per-keyword” “rose to around $55 in December, from…
Is Google Ad-Server Shopping?
The New York Times gave Google about a million miles of ink this weekend with Google Wants to Dominate Madison Avenue, Too…
The Ad Network’s Ad Network
I don’t fully understand the technology behind Right Media, a remnant inventory ad network and publisher-side ad optimization firm founded by former…
What Clicks with Web Searchers
How do searchers find what they want online? Not the way you might think, according to a number of new studies that…
Past 10 Years Of Online Advertising History Available.
The Decade in Online Advertising 1994-2004 is a new 21 page PDF report from DoubleClick that offers a ton of data about…
Searcher Behavior Prior to Making A Purchase
DoubleClick in conjunction with comScore has released a new report today, Search Before the Purchase (6 pages; PDF), that looks at 12…
Integrating Search with Other Marketing
Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of…
Search Ads Were Hot In December 2004
DoubleClick-owned Performics has provided more figures about the holiday shopping period and search, finding consumer searches were way up in December. Based…
Will 2005 Bring More SEM Acquisitions?
I bet a friend last year that no, ad agencies are not going to swoop in and eat up all the search…
Fathom KPI Finds Prices For Consumer-Targeted Keywords Rise Again
Fathom Online’s Keyword Price Index for November showed a 7 percent rise from last month, with the average price per keyword jumping…