Topic

DoubleClick.

Everything we have published on DoubleClick. 160 articles
Analytics

DoubleClick Says Black Friday Was Good For Search Marketing

DoubleClick has released figures relating to search marketing over the "Black Friday" post-Thanksgiving heavy shopping weekend that found traffic, conversions and spending…

By Danny Sullivan · 06 Dec 2004

Industry

Contextual Ads: Vital to a Search Marketing Campaign?

Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in…

By Catherine Seda · 06 Oct 2004

PPC

New DoubleClick Search White Paper: Stats But Not Clarity

DoubleClick, in conjunction with its Performics subsidiary, has released a new Search Campaign Considerations white paper (link is to PDF file). Based…

By Danny Sullivan · 05 Oct 2004

Industry

Ask Jeeves: Why Buy Interactive Search Holdings?

Ask Jeeves' recent acquisition of Interactive Search Holdings has gone largely unremarked amid the recent sparring between industry titans Yahoo and Google.…

By Chris Sherman · 07 Apr 2004

Industry

The Art of Advanced Link Building

Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google…

By Danny Sullivan · 11 Nov 2003

Industry

Search Engine Marketing and Branding

Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as…

By Grant Crowell · 02 May 2003

Industry

The Search Engine Update, May 4, 1999, Number 52

THE SEARCH ENGINE UPDATEMay 4, 1999 - Number 52By Danny Sullivan Editor, Search Engine Watch https://searchenginewatch

By Danny Sullivan · 03 May 1999