- 7
- articles
- 2003–2006
- on Search Engine Watch
- Industry
- most covered
Catherine Seda
2006
Search Arbitrage: Good or Evil?
Skilled traders of bonds, commodities or other equities often leverage their bets using arbitrage to take advantage of price differences…
Compare & Contrast: Search Ad Program Strategies
Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to…
2005
Using Search for Public Relations & Reputation Management
Search marketing should go beyond traditional search engine optimization and paid links by bolstering a firm's reputation and customer image,…
2004
Contextual Ads: Vital to a Search Marketing Campaign?
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to…
Managing a Search Advertising Budget
You want top search result positions now, and you're willing to pay for them. But is your paid listing launch…
2003
Dayparts & Other Search Engine Paid Listings Evolutions
When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good…
Writing Effective Search Engine Ads
Relevancy is the name of the game when it comes to copywriting for paid listings, not only for your potential…