AdWords.
Conversion Rate, A Most Powerful Lever Indeed
Some best practices and a guide on how to execute an A/B split serve landing page test.
Improve Your Organic Rankings With Google Places, Part 1
The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is…
Optimize for Conversions With New AdWords Feature
A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather…
Twitter Promoted Tweets & Accounts: A Preview
An overview of what you can expect once Twitter's self-serve ad platform becomes available.
Google Legal Briefs: Rosetta Stone, Jurin, Oracle, VoIP
Here’s a quick recap of recent developments in four of Google’s legal battles. Google vs. Rosetta Stone In the trademark case of…
Automate Your AdWords Management with Automated Rules, Part 2
A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you…
Google’s Cutts: Bing’s Higher Search Success Rate Due to Bad Hitwise Data
Google’s Matt Cutts is skeptical about the latest Hitwise data that showed Bing provided users with more accurate results than Google. As…
Search, Social Media & the Offline Purchase
How to target the social media audience in search engines and guide their offline consumer behavior.
AdWords Background Reverts Back to Yellow
Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color: Google introduced…
Measuring Free Clicks in AdWords
Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine…