Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color:
Google introduced the pale yellow AdWords background in 2007, which was replaced last July by a light purple background:
It’s not yet clear if this is a permanent change or one of Google’s tests to see if it results in higher click-through rates. Also seems like this could be another change meant to blur the lines between paid and organic results.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
We use cookies to understand how our site is used and to improve it. Cookie policy