AdWords.
How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which…
Tips to diversify for long-term PPC search marketing effectiveness
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that…
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords…
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all…
How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range…
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals,…
Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting,…
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we…
5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced…
An introduction to advanced audience targeting in AdWords
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the…
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords…
The must-have tools for paid search success
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated…
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and…
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some…
6 AdWords metrics you should optimize for better ROI
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible…
How to improve your AdWords conversion rate
Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain…
The Google AdWords training courses you need ASAP
Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your…
What is an AdWords Quality Score and how can you improve yours?
If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how…
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go…
AdWords Auction Insights report: A key to understanding the competition
In our personal lives, it does not often do us much good to compare to others, but in business, it is important…
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from…
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