The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.
Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.
Google has today announced new features for its store visits metric for AdWords users.
This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.
If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it.
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the experience.
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and managing budgets for paid search efforts.
As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance to effectively optimize campaigns.
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the right keywords and ultimately turn substantial profits.