AdWords.
Google Sells Enhanced Campaign Benefits … But Are SMBs Buying?
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into…
Quality Score Insights From Microsoft’s Ping Jen
What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs.…
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost…
How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between…
Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of…
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data…
Creating a Social Engagement Plan in 4 Steps
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think…
Mining Social Data to Create a Content Strategy
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to…