AdWords.
March Madness = Search and AdWords Madness?
Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So…
Search Triggers: A Secret to More Powerful PPC Ads
Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing…
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places…
How to Kill Self-Reported Data
Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
Where to Find the New Google AdWords Competitive Advantage
When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from…
Say Goodbye to AdWords Average Position, Hello to Top of Page Rate
Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the…
Phone Numbers No Longer Allowed in Google AdWords Ad Text
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in…