Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
PPC

Google AdWords MCC Scripts Now Available to All Users

All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and…

By Jennifer Slegg · 08 May 2014

PPC

10 Reasons to Hire a PPC Management Expert

PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every…

By Pierre Zarokian · 06 May 2014

Social

4 Social PPC Misconceptions

Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…

By Melissa Mackey · 06 May 2014

PPC

Is This the End of AdWords Editor?

While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google…

By Diane Pease · 02 May 2014

PPC

3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context…

By Larry Kim · 01 May 2014

Mobile

Dive Into Google AdWords New Mobile App Promotion Capabilities

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional…

By Justin Freid · 30 Apr 2014

SEO

4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords…

By Jennifer Slegg · 30 Apr 2014

PPC

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score…

By Jessica Lee · 29 Apr 2014

PPC

Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…

By Jennifer Johnstone · 25 Apr 2014

SEO

4 Keyword Research Techniques in an Age of Vanishing Keyword Data

Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…

By Erin Everhart · 23 Apr 2014