advertisers.
Yandex Reports 43% Revenue Growth
Russia’s top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million).…
Google Related PPC Ads in AdWords
More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new…
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo?
Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing…
What You Can Expect From the World of PPC in 2011
Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search…
2011: The Year of Facebook
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is…
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Advertising On Twitter Hot Commodity To Major Brands
Seems Twitter cannot meet the demand from advertisers right now, Wired Magazine reported. The “company has signed on more than 80 of…
Google AdWords Placement Targeting Campaign Tips
A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Ad Group Structure: A How-to Guide for SEMs
Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly…
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the…