advertisers.
Flaw In Google Instant May Impact Your Adwords Spends
One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry…
YouTube Announces TrueView: Ability To Skip Ads
“TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers…
Coming Soon: Skippable YouTube TrueView Ads
YouTube is set to premiere a new kind of advertising called TrueView, which lets users either choose between three different ads, or…
Broad Match: Desperately Seeking Cinderella
Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to…
AdWords Product Listing Ads Now Available For All U.S. Advertisers
Within the week, all U.S. advertisers will be able to use Google Product Listing Ads, Google announced yesterday. Product Ads feature product…
The Second Life Tinfoil Hat Theory Part 5: A Skylight Suddenly Appears (But Search is Still Broken.)
Why has Linden Lab developed a browser based viewer for Second Life?
Google Settles AdWords Discrimination Complaint in France
Google has settled with French authorities, promising to overhaul its rules on blocking certain advertisers from buying sponsored links, the New York…
Impact of Google Instant on Paid Search [Report]
Marin Software unveiled key research showing that Google Instant streaming search results was a win-win implementations for users and advertisers… and Google.…
Small Business Search Advertising Spend Growth Slows in Q3; Bing Share Rises [Report]
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according…
Why You Should Combine Your PPC & SEO Strategies
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.