advertisers.
Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports
U.S. Internet advertisers spent $12.1 billion in the first half of this year — a new half-year record, and the highest second-quarter…
Paid Search Reports: Google Profits at Bing/Yahoo’s Expense
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient…
Remarketing Non-Traditionally
These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology…
comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales
Yesterday, comScore released findings from comScore ARS research indicating the importance of strong creative elements in TV and digital advertising campaigns. The…
Reselling SEM: Google Walks the Line
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying…
Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue – Can Your Mum Do That?
Can your mom cook up a recipe for meta data? Mine can't. I've tried talking to my mom about metadata and her…
How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear
If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what…
Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding,…
Optimizing Display
Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.