Twitter.
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can…
5 Ways to Use Video to Connect With Customers
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to…
Creative Link Prospecting: Following a News Story
Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking…
Measuring Your Link Building with Google Analytics
Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how…
Twitter: The Shortest Distance Between You & What Interests You Most
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing…
Promoted Tweets: Is a Picture Worth 350% More Clicks?
A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent…
Google Chromebook Ads Popping Up on Chrome Start Pages
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more…
Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress
If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it…
Future Forward – Shifts in the Digital Revolution at #SESLON
Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around…