Google.
How People Search For Movies on Google Predicts Box Office Revenues [Study]
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Yahoo Search Results Get a Google-Inspired Redesign
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo unveiled its brand new look today – one that…
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl
For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
Demystifying Direct/Bookmarked Traffic in Analytics Reports
Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of…
Google Wants to Launch Trusted Stores in UK
Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed…
Google: No Plans for Glass Facial Recognition Apps (At This Time)
Google has told the world that it will not approve any facial recognition software for Glass until it's had time to have…
Matt Cutts: Google Didn’t Make Panda & Penguin to Force People to Buy Ads
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? While it's no conspiracy that Google…
Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a…
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here…
2 Underutilized Opportunities for Schema on Your Website
Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands,…
Google Updates Data Highlighter, Launches Structured Data Markup Helper
Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data.…
Is it Time to Take a Machete to Your SEO Strategy?
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these…
Google Search Adds Nutritional Facts on 1,000 Fruits, Vegetables, Meats & Meals
Google has launched a new nutrition search that provides accurate and up to date information on a wide variety of food and…
Animated Google Petri Dish Logo Honors Julius Richard Petri
The Doodle features six Petri dishes in the Google colors. When you click for the animation, you see a hand swapping each…
Beating a Dead Penguin
With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin…
How to Focus & Amplify Your Personal Brand
If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move…
Yandex: Queries Now Influence Search Results, Suggestions ‘Within Seconds’
Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results…
Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content
Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you…
Disavowing Links? Google Says Use a Machete, Not a Scalpel
Rather than trying to pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete…
Google Analytics Streamlines Goals
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to…
Backlink Monitoring: Keeping Track of Your Existing Links
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how…
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