Google.
Protecting Your Online Brand – Don’t Forget Your Nicknames
One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money…
SEO Reporting & Metrics: How to Prove Progress
How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month?…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…
Europe to Demand Further Search Concessions From Google
European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its search aren't good enough,…
Google Facing U.S. Antitrust Probe Over Display Ad Sales
The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how…
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by…
Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps
Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of…
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low…
4 Google AdWords Updates You Might Have Missed
Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements…
3 Strategies to Succeed in Today’s Mobile Marketplace
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set…
Ecommerce Title Tags: Top 5 Ways to Increase Clicks
The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your…
Guest Blogging vs. Guest Posting – Imagine A World Without Links
For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links,…
Google Talks Back: Conversational Search Available on New Version of Chrome
Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about…
Google’s Top Charts Offer Engaging Visuals for Popular Searches Over Time
Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time,…
Google Penguin 2.0 Spam Report Form Now Available
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There…
Video Ad Views Reach Another All-Time High: 13.2 Billion in April
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April…
Google Doodle Salutes North West Mounted Police on 140 Years
While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead…
The Myth of Content Marketing, the New SEO & Penguin 2.0
Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on…
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different…
Google Penguin 2013: How to Evolve Link Building into Real SEO
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and…
How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful…
Doodle 4 Google 2013 Winner’s Best Day: When Her Dad Came Home From War
Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited…
Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3…
Google Checkout Going Out of Business in 6 Months
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as…
Marketing Automation & Search – 3 Strategies for Mutual Success
Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects…
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