Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Optimizing News for Searchers, Search Engines & News Publishers

News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search…

By Eli Goodman · 26 Mar 2012

SEO

How Google ‘Handles’ SEO: My Beef With Matt Cutts

Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that…

By Mark Jackson · 25 Mar 2012

PPC

Google Integrates New Display Interface Within AdWords

Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new…

By Susan Kuchinskas · 25 Mar 2012

Analytics

Google Chrome Briefly Steals Browser Lead From Internet Explorer

Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first…

By Alastair Stevenson · 24 Mar 2012

Industry

Twitter Turns 6: From 140 Characters to 140 Million Users

Microblogging pioneer Twitter marked its sixth anniversary by announcing that it now has more than 140 million users. The company said that…

By Shaun Nichols · 24 Mar 2012

PPC

Top 10 PPC Campaign Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and…

By John Lynch · 23 Mar 2012

Local

Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series…

By Michael Martin · 22 Mar 2012

SEO

SEO & Google: The Ugly Truth

We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the…

By David Harry · 21 Mar 2012

SEO

Google Search Plus Your World: The Peer to Peer Evolution Continues

This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and…

By Howard Jacobson · 21 Mar 2012

Analytics

Google Analytics Tracking 400+ Websites for New Social Reports

The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking…

By Miranda Miller · 20 Mar 2012

Industry

Google Doodle Marks Spring Equinox with Logo by Finnish Fashion House

Google celebrates the first day of spring 2012 with a colorful, floral and animal design logo on their search homepage. This year’s…

By Miranda Miller · 20 Mar 2012

Analytics

New Google Analytics Social Reports: Measure SMM Value, View Streams

Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted…

By Miranda Miller · 20 Mar 2012

PPC

How to Prioritize Your PPC Analysis for Awesome Results

Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important…

By Joseph Kerschbaum · 20 Mar 2012

SEO

Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]

This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using…

By Danny Goodwin · 19 Mar 2012

Social

The Curious Case of Social Buttons in E-commerce

Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The…

By Jonathan Allen · 19 Mar 2012

Analytics

Affiliates or Google: Who Really Drove That Ecommerce Sale?

As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize…

By Andrew Davis · 19 Mar 2012

Video

Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings

If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been…

By Greg Jarboe · 19 Mar 2012

Social

How to Master Google+: Guy Kawasaki Shares His Love of Google+

The Apple evangelist compares Google+ to Macintosh, calling it a better social network, but people just don’t “get it.” Kawasaki’s new ebook…

By Greg Jarboe · 18 Mar 2012

Industry

Happy St. Patrick’s Day 2012 Google Logo

Happy St. Patrick's Day! On this day everybody becomes Irish. Even the search engines are Irish today. To celebrate the holiday, Google…

By Danny Goodwin · 17 Mar 2012

SEO

Inbound Marketing & SEO – Seize Opportunity or Resist Change

With a little help from the experts, we dig deeper into SEO and its convergence with social media, content marketing, and other…

By Andy Betts · 16 Mar 2012

PPC

Understanding adCenter’s Brand New ‘Negative Union’ Paradigm

The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they…

By Marc Poirier · 16 Mar 2012

Industry

Doodle 4 Google 2012 Ireland Winner Turns Back Time

The winning logo from Ireland’s 2012 Doodle 4 Google competition has been revealed. The Doodle, which appears on Google Ireland for 24…

By Danny Goodwin · 16 Mar 2012

Local

Top SEO Tips on Multilingual Keywords

With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you…

By Christian Arno · 16 Mar 2012

PPC

Google: 130 Million ‘Bad Ads’ Were Killed in 2011

Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…

By Dan Worth · 15 Mar 2012

PPC

AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding

You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…

By John Rampton · 15 Mar 2012

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