Google.
Optimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search…
How Google ‘Handles’ SEO: My Beef With Matt Cutts
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that…
Google Integrates New Display Interface Within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new…
Google Chrome Briefly Steals Browser Lead From Internet Explorer
Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first…
Twitter Turns 6: From 140 Characters to 140 Million Users
Microblogging pioneer Twitter marked its sixth anniversary by announcing that it now has more than 140 million users. The company said that…
Top 10 PPC Campaign Mistakes
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and…
Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series…
SEO & Google: The Ugly Truth
We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the…
Google Search Plus Your World: The Peer to Peer Evolution Continues
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and…
Google Analytics Tracking 400+ Websites for New Social Reports
The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking…
Google Doodle Marks Spring Equinox with Logo by Finnish Fashion House
Google celebrates the first day of spring 2012 with a colorful, floral and animal design logo on their search homepage. This year’s…
New Google Analytics Social Reports: Measure SMM Value, View Streams
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted…
How to Prioritize Your PPC Analysis for Awesome Results
Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important…
Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]
This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using…
The Curious Case of Social Buttons in E-commerce
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The…
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been…
How to Master Google+: Guy Kawasaki Shares His Love of Google+
The Apple evangelist compares Google+ to Macintosh, calling it a better social network, but people just don’t “get it.” Kawasaki’s new ebook…
Happy St. Patrick’s Day 2012 Google Logo
Happy St. Patrick's Day! On this day everybody becomes Irish. Even the search engines are Irish today. To celebrate the holiday, Google…
Inbound Marketing & SEO – Seize Opportunity or Resist Change
With a little help from the experts, we dig deeper into SEO and its convergence with social media, content marketing, and other…
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they…
Doodle 4 Google 2012 Ireland Winner Turns Back Time
The winning logo from Ireland’s 2012 Doodle 4 Google competition has been revealed. The Doodle, which appears on Google Ireland for 24…
Top SEO Tips on Multilingual Keywords
With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you…
Google: 130 Million ‘Bad Ads’ Were Killed in 2011
Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…
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