Google.
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here’s what you’ll…
Google: 130 Million ‘Bad Ads’ Were Killed in 2011
Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also…
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…
Keyword ROI: The Key SEO Ingredient
The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is…
Google Launches GetMo Mobile Optimization Initiative in UK
Google says the UK GetMo campaign aims to provide webmasters and developers with tools for optimizing sites to run on mobile browsers.…
Google-Apple Search Deal Attracts FTC Attention
Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. FTC. Apple has been subpoenaed…
Google+ a Party No One Came to, Says Ex-Google Engineer
Google's former director of engineering has slammed life at the company under the leadership of Larry Page, accusing the company of losing…
Google’s Search Quality Meeting Video: Where’s the Beef?
Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search…
Akira Yoshizawa Google Logo Honors Grandfather of Origami
A colorful, origami-inspired logo appears on Google’s home page today, in honor of Akira Yoshizawa. Recognized as the “grandfather of modern origami,”…
How to Train an SEO in 5 Days
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use…
Bing Linked Pages Simpler than Google+ Author Markup
At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as…
When Will Social Search Engine Volunia Deliver its Quantum Leap?
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper…
10 Keys to Ranking on Google & Bing During Breaking News Events [Study]
An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat…
Social Ads Work For Google, Facebook
Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall…
It’s Official: Yahoo Sues Facebook Over 10 Patents
The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking…
Binary, Octal, Hexadecimal Google Easter Eggs
A trio of new Google Easter eggs display the number of results in the number system of the query. Search the terms…
Yahoo Search Share Sinks, Google, Bing Rise in February 2012
Yahoo’s slice of the U.S. search engine market continued to evaporate in February reaching a new low, according to comScore. Google and…
Recovering (Not Provided) Keyword Data
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make…
Mobile SEO: Managing Googlebot & Your Mobile Sites
Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think…
Apple, Foursquare Ditch Google Maps for OpenStreetMap
Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire? Apple and Foursquare…
Search Engine Users Dislike Personalized Search But Like the Results
The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction…
New Google Search App Hits Windows Phones … and Users Hit Back
Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs…
Google Chrome Hacker Wins $60K at Pwnium
Google has updated its Chrome browser, fixing an issue that was first uncovered at its Pwnium browser hacking contest. A Russian security…
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this…
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