Google.
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains…
Google-Apple Search Deal Attracts FTC Attention
Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. FTC. Apple has been subpoenaed…
Google+ a Party No One Came to, Says Ex-Google Engineer
Google's former director of engineering has slammed life at the company under the leadership of Larry Page, accusing the company of losing…
Google’s Search Quality Meeting Video: Where’s the Beef?
Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search…
Akira Yoshizawa Google Logo Honors Grandfather of Origami
A colorful, origami-inspired logo appears on Google’s home page today, in honor of Akira Yoshizawa. Recognized as the “grandfather of modern origami,”…
How to Train an SEO in 5 Days
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use…
Bing Linked Pages Simpler than Google+ Author Markup
At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as…
When Will Social Search Engine Volunia Deliver its Quantum Leap?
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper…
10 Keys to Ranking on Google & Bing During Breaking News Events [Study]
An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat…
Social Ads Work For Google, Facebook
Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall…
It’s Official: Yahoo Sues Facebook Over 10 Patents
The suit alleges that Facebook features, including the News Feed and video content ads, are based on Yahoo patents for social networking…
Binary, Octal, Hexadecimal Google Easter Eggs
A trio of new Google Easter eggs display the number of results in the number system of the query. Search the terms…
Yahoo Search Share Sinks, Google, Bing Rise in February 2012
Yahoo’s slice of the U.S. search engine market continued to evaporate in February reaching a new low, according to comScore. Google and…
Recovering (Not Provided) Keyword Data
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make…
Mobile SEO: Managing Googlebot & Your Mobile Sites
Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think…
Apple, Foursquare Ditch Google Maps for OpenStreetMap
Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire? Apple and Foursquare…
Search Engine Users Dislike Personalized Search But Like the Results
The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction…
New Google Search App Hits Windows Phones … and Users Hit Back
Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs…
Google Chrome Hacker Wins $60K at Pwnium
Google has updated its Chrome browser, fixing an issue that was first uncovered at its Pwnium browser hacking contest. A Russian security…
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this…
This is ABUSE: How Search Can Help Prevent Date Rape
The “This is ABUSE” campaign targets physical and mental abuse, with the two most harrowing videos addressing date rape. Using search as…
How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at…
Will Google’s Mobile Search AI Product Rival Apple’s Siri?
As Google strives to bring actual knowledge into search and create a more intuitive user experience, rumors and speculation abound about Google’s…
Yandex Tries to Solidify Search Dominance, Keep Google Down in Russia
How has Yandex continued to hold off Google in Russia? Anton Popov, head of sales and marketing at Yandex, discusses Google vs.…
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