AdWords.
Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News
Google and CEO Eric Schmidt have been found guilty in Paris on charges of defamation because Google suggested search terms including “rapist”…
Google’s Record Year; Yahoo Worth ‘Less Than Nothing’ & More Search News
David Lawee, head of Google’s M&A group, is on track to close a deal every two weeks on average, in Google’s most…
Google Instant, SEO, and the Future of Search
Eight ways Google Instant could impact search, search engine optimization, and PPC.
How to Create a Social Media Ad Buy on a Budget
With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple…
Unleash Your Full PPC Potential by Leveraging Google AdWords’ Match Types
Exact match, phrase match, and broad match working together: build a winning PPC team.
Diagnosing the Impact of Optimization on Your Quality Score
These two Google tools can help you understand and track your quality score, as well as the effect of your paid search…
5 Things to Try to With Google AdWords Campaign Experiments (ACE)
We review the different types of experiments that can be launched using ACE, and where the feature needs improvement.
Goodbye, Yahoo: 4 Things I’ll Miss About Panama
A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for…
News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth
We report the top search marketing news daily here at the Search Engine Watch Blog. Here’s a look at more news and…
Tracking Success, Part 2: AdWords and Social Media
Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter.