AdWords.
Can Google Correlate Be Used as a PPC Tool?
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could…
What SEMs Can Learn From Google AdWords Tests & Changes
Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to…
Control Your Destiny in the Google Display Network
When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency…
SearchDay: Doomsday Edition – May 20, 2011
Oprah, schwarzenegger, Chinese Water Army, Androids, Space Stations and Judgment Day - all in one update. This really must spell the end!
Argentina Court: Google Must Censor Anti-Semitic Search Results, Suggestions
Google must stop suggesting searches that lead users to anti-Semitic websites and scrub its search results pages of 76 “highly discriminatory” sites…
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating…
Streamline Your PPC Workflow With Excel
While the AdWords interface is a great way to digest overall campaign information, it isn’t necessarily the easiest way to quickly identify…
Google AdWords Adds Domain Names to Headlines
Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated…
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never…
Search Marketing Guide to Naver, Korea’s Most Popular Search Engine
If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the…