AdWords.
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Is Google testing out green labels for PPC ads?
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this…
How will online advertisers and retailers benefit from Google AdWords redesign?
In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s…
Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve…
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and…
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search…
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say…
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m…