AdWords.
How New gTLDs Fare in Search Marketing [Research]
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile…
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…
YouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
Callouts for AdWords Offer More Space for Advertisers
The new feature gives marketers more space to promote their products and separate themselves from competitors.
4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad,…
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that…
DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting…
Bing, Following Google, Will Test Close Variants in Exact Match
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…
How FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will…
Google AdWords Conversion Values Add Multiple Currency Support
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency…
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Close Variant Matching – 3 Important Points to Keep in Mind
Here are three changes about the close variant change that you should keep in mind, and what you need to know in…
Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic…
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the…
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
10-Point Google Analytics Implementation Checkup
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
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