Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
PPC

Google kills Right Hand Side Ads: what does this mean for marketers and users?

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page…

By Christopher Ratcliff · 23 Feb 2016

SEO

Google is removing all Right Hand Side Ads on SERPs worldwide

As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search…

By Christopher Ratcliff · 21 Feb 2016

SEO News

AdWords: six simple techniques to save you money

We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite…

By Stephen Reynolds · 18 Feb 2016

PPC

29 super useful PPC tools you need to try this year

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or…

By Larry Kim · 10 Feb 2016

PPC

AdWords Smart Goals: not a smart move for advertisers

Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end on a…

By Pauline Jakober · 09 Feb 2016

PPC

Bidding for top position on a SERP: what does it get you?

It is innately good to see your brand #1 on a search page but I wanted to take a look at the…

By Jason Tabeling · 08 Feb 2016

PPC

Google announces new store visit metrics in AdWords

Google has today announced new features for its store visits metric for AdWords users.

By Graham Charlton · 24 Nov 2015

PPC

Paid search and PPC: a super accessible beginner’s guide

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in…

By Christopher Ratcliff · 23 Nov 2015

PPC

AdWords Scripts: how to find landing page errors

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it.

By Jennifer Johnstone · 03 Nov 2015

PPC

How to get the most out of Yahoo Gemini

Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…

By Jennifer Johnstone · 13 Oct 2015