AdWords.
How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful…
Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords…
Which Online Flower Store’s PPC Ad Won Mother’s Day 2013?
Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal,…
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS…
5 Kickin’ New Google AdWords Features to Try
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks,…
Foundem: Google Should Kill or Radically Change Universal Search Results
UK price comparison firm Foundem believes that Google's proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus…
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers…
Key Factors to Effective Competitive Analysis as a Small Business
Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give…
Google Shopping: 3 Lies Merchants Have Been Fed
Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter…
AdWords Ad Group Mobile Bid Adjustments Are Here
Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change…