AdWords.
2 Specific Strategies to Build Trust With Extra Cautious Prospects
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that…
PPC Defense: Don’t Let These 7 Factors Damage Your Performance
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are…
Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow…
Google Analytics Gives Advertisers Bid Adjustments Report
Google Analytics now shows bid adjustment reporting, enabling advertisers who have linked their AdWords and Analytics accounts to run and analyze performance…
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when…
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software.…
PPC in 10 Minutes Per Day
In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when…
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative…