AdWords.
Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
July 22 is finally here, which means any PPC advertisers who haven't yet upgraded to Google AdWords enhanced campaigns are now being…
Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of…
5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to…
Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents…
Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic…
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin.…
Organic vs. Paid Listings: Do Users Know the Difference?
Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning.…
How to Use Data to Build a Well-Timed Marketing Campaign
With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example…
2013 Search Ranking Factors Survey Results From Moz
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this…
Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide
RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search…