AdWords.
New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from…
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display…
Google AdWords Launches Flexible Conversion Counting
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The…
Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google…
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start…
How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to…
Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to…
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…