AdWords.
SEO and PPC Need to Stop Being Enemies
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…
YouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
Callouts for AdWords Offer More Space for Advertisers
The new feature gives marketers more space to promote their products and separate themselves from competitors.
4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad,…
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that…
DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting…
Bing, Following Google, Will Test Close Variants in Exact Match
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…