AdWords.
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…
Calacanis Launches Human-edited Search Engine
Jason Calacanis, former CEO of Weblogs Inc. and GM of Netscape, has revealed his latest project: a human-edited search engine/wiki/directory called Mahalo.…
Google Adds School Report Sellers To Banned AdWords Advertisers’ List
The list of non-allowed advertising at Google’s AdWords just got a little bigger. Those “Buy A Term Paper” sites now join the…
Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…
Search Headlines & Links: May 15, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Audio Ads See Broad Release
Google is in the process of making Audio Ads available to U.S. AdWords advertisers. The platform, which auctions off remnant inventory on…
From Online Research to Offline Shopping
A new report from Accenture reveals that the majority of product research happens online, while the majority of purchases resulting from that…
Bid4Spots Radio Ad Auction Launches in U.K.
Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K. this fall.…
Google Print Ads Now in AdWords Console
Andy Beal at Marketing Pilgrim has posted screenshots of the new Google Print Ads interface in the AdWords console. Google announced last…
The Google World is Growing: Should Advertisers Be Scared?
Tony Wright takes a critical look at the rapid reach of Google power, and questions how growth will have long lasting impact…