AdWords.
Google Adding Print Purchasing to AdWords Interface
To improve their sales numbers for print media, Google is adding a Print Tab to AdWords accounts. Scheduled for an extended beta…
Search Headlines & Links: Apr. 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Superpages.com Revises Ad Algorithm
Idearc’s Superpages.com, a local search service based on Verizon’s yellow pages directory, is changing the way it displays ads. Using an algorithm…
Google Builds AdWords Storefront for Intel Resellers
Beginning next week, Intel’s channel partners will be able to plan and buy AdWords campaigns via a custom storefront created by Intel…
Google, Yahoo Speaking More Freely on Click Fraud
With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts.
AdWords Announces Preferred Bidding Feature
A new feature at Google AdWords has just been released globally, and will be known as ‘preferred cost bidding’ or ‘preferred CPC…
Highlights from the SEW Blog: Apr. 16, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
One Disgruntled Consumer, One Effective Solution
A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your…
Search Headlines & Links: April 9, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
AOL Launches Google-Powered Search Marketplace
As they said they would when they expanded their alliance back in December 2005, AOL and Google are now offering advertisers the…