Andy Beal at Marketing Pilgrim has posted screenshots of the new Google Print Ads interface in the AdWords console. Google announced last month that the program would enter an extended beta this month.
The new tab offers advertisers the ability to buy print ads in participating newspapers, including the New York Times, Chicago Tribune, and LA Times. The console includes a date range for the campaign, weekly budget, and the ability to select newspapers by schedule, circulation, or relative cost.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
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