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There’s No Secret Recipe to SEO
Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search…
Looking for Answers in a Search Marketing Forum? Be Specific!
If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best…
For Local Search, It’s All About the Online-Offline Gap
The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to…
Google Proceeding with Yahoo Deal in Early October
Google is proceeding with its deal to serve ads on Yahoo’s search results. CEO Eric Schmidt told Bloomberg TV that they were moving forward…
Does Today’s Live.com Image Upset Over 50% of the U.S.?
Recently, Microsoft started putting images as the background design of Live.com. For two glorious weeks, the images were of Olympic events. Now, they’ve switched…
Microsoft to Acquire European Price Comparison and Shopping Site
Microsoft has reached an agreement to acquire Greenfield Online, the owner of Ciao, a European price comparison and shopping site. This seems to be…
SEW Experts: For Local Search, It’s All About the Online-Offline Gap
Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the…
SEW Experts: Looking for Answers in a Search Marketing Forum? Be Specific!
If you’re a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best…
SEW Experts: There’s No Secret Recipe to SEO
Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search…
SearchDay: Get Links Now: Make a Difference, Make Connections
Today's search engine marketing news and opinion: Get Links Now: Make a Difference, Make Connections; Leveraging Social Media to Educate; Judge Throws Out Copyright…
How Search Marketers Can Use Landing Page Testing to Influence Offline Ad Campaigns
Search marketers deal with landing pages everyday in their work, but not all landing pages are created for paid search campaigns. Many landing pages,…
Realtor.com Reveals Increase in Local Market Searches
Though the housing sector has been in turmoil for about a year now, last month showed a glimmer of hope with new home sales…
Judge Throws Out Copyright Infringement Suit Against Online Video Site Veoh
A California federal court judge, Judge Howard Lloyd, has thrown out a copyright infringement suit against online video site Veoh. The suit was brought…
Market Motive Search Marketing Certification Program
Market Motive announced today that they are launching a new search engine marketing certification program. The program is designed to complement their existing online…
Get Links Now: Make a Difference, Make Connections
Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world…
Leveraging Social Media to Educate
There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential…
SEW Experts: Get Links Now: Make a Difference, Make Connections
Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. In today’s link building column, “Get Links…
SEW Experts: Leveraging Social Media to Educate
There’s been lots of hype about social media lately. But what’s it mean from a business perspective? How can it help you educate potential…
SearchDay: A Challenge to our Attention-Challenged Generation
Today's search engine marketing news and opinion: A Challenge to our Attention-Challenged Generation; Rehabilitating SEO; Ask Relaunches AskKids.com; and more.
Rehabilitating SEO
Search marketers are some of the most passionate and dedicated people I've ever encountered. Those seeking to advance their position within search results can…