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How to Handle the AdWords Ad Rotation Changes
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you knowing what's…
How Limiting Your Google Queries Makes You a Better Link Prospector
There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints.…
Cube Turns Google Maps Into Puzzle Game
First there was Google Play. Now you can play Google Maps. Google has released Cube, a Google Maps-based game where you take control of…
AdWords Limits New Ad Rotation to 30 Days
Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days. After the…
How To Use HTML Meta Tags
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML…
Does Uncensored FCC Street View Report Show Google Lied?
A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households' Wi-Fi data, a practice the search giant has…
3 Pillars of SEO Competitive Analysis
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your…
PPC Ads: Testing User Reviews to Increase CTR
Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads…
How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only…