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10 Commandments of Digital Analytics
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments…
Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes
More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system,…
Where Are Your Website Visitors Coming From Just Now?
Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be different, and…
Google Searches Surge After Knowledge Graph Launch
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission…
Google Not Responsible for Policing YouTube Content: French Court
Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that posting television…
Google Penguin 1.1 Pushed Out As Some Sites Report Recovery
Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery efforts have…
How to Move Your Social Media Analysis from the Platform to the Individual Level
When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new…
After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of…
Downloads & Pivot Tables for AdWords Analysis
You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is the data…
Using Personification to Boost Your PPC Ad’s CTR
Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified version of…