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SEO

Google’s Algorithm is Shifting

Google seems to be moving toward an algorithm based more on "site quality" and user behavior. Links are still key, but there are many…

By Aaron Shear · 07 Oct 2008

SEO

What You Need to Know Before Committing to SEO

Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that…

By Mark Jackson · 07 Oct 2008

Analytics

Internet Advertising Up 15.2% for the First Half of 2008

The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month period saw…

By Nathania Johnson · 07 Oct 2008

Analytics

AdBuyer Launches Free Online Media Buying Platform

AdBuyer.com has launched a free online media buying platform. The platform was designed to help advertisers create, manage, and optimize online ad campaigns across…

By Nathania Johnson · 07 Oct 2008

Industry

Gmail Offers Extra Level of Protection for Late Night and Weekend Emails

Ok, this is isn’t search related, but it’s too much fun not to cover. Gmail has released another Labs feature. This one is called…

By Nathania Johnson · 07 Oct 2008

Industry

SEW Experts: Google’s Algorithm is Shifting

Google seems to be moving toward an algorithm based more on “site quality” and user behavior. Links are still key, but there are many…

By Kevin Newcomb · 06 Oct 2008

Industry

Google to Hold 2008 Q3 Earnings Call Next Thursday

Q3 earnings season is on its way and along with it are announcements about earnings calls and webcasts. Google will hold its call next…

By Nathania Johnson · 06 Oct 2008

Analytics

SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new…

By Nathania Johnson · 06 Oct 2008

Industry

SearchDay | Focus on Conversions

Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com…

By Kevin Newcomb · 06 Oct 2008

PPC

Judging PPC Performance: Focus on Conversions, Part 2

Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is…

By David Szetela · 06 Oct 2008

Industry

Keynote speakers posted for Search Engine Strategies Chicago

The keynote speakers for Search Engine Strategies Chicago have just been posted to the website for the SEM conference. And check out the heavy…

By Greg Jarboe · 06 Oct 2008

Analytics

Simple Text Ads are Still Most Popular Online Ads

iPerceptions has released data showing which online advertising methods are most popular with consumers. 25% are likely to click on simple text ads 20%…

By Nathania Johnson · 06 Oct 2008

SEO

Click Forensics Releases New Trademark Tracking Tool

Click Forensics has announced a new feature for its solution for advertisers. The feature enables brands to identify and track campaigns that are unlawfully…

By Nathania Johnson · 06 Oct 2008

Industry

Meet the New hakia

It must be redesign your search engine day. hakia has a new look and it’s reminiscent of Yahoo’s recent glue pages test with a…

By Nathania Johnson · 06 Oct 2008

Industry

Meet the New Ask.com (Again)

After a year of slow but steady growth, Ask.com has redesigned, incorporating Google, Yahoo and Microsoft design elements along with it. Changing things up…

By Nathania Johnson · 06 Oct 2008

Industry

SEW Experts: Judging PPC Performance: Focus on Conversions, Part 2

Should you delete or pause under-performing keywords – or simply adjust their bid prices? In today’s search advertising column, “Judging PPC Performance: Focus on…

By Kevin Newcomb · 05 Oct 2008

Industry

SearchDay | Charity Events: Search With a Cause

Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo…

By Kevin Newcomb · 03 Oct 2008

Industry

Charity Events: Search With a Cause

Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is…

By Frank Watson · 03 Oct 2008

Industry

Two Health Sites Merge to Challenge WebMD

Two health sites have merged in what many are saying will be a challenge to health search giant WebMD. The Revolution Health Network and…

By Nathania Johnson · 03 Oct 2008

Industry

Google Blog Search Redesigns as Meme Tracker

Google Blog Search has redesigned and added meme trackers like Techmeme and Megite on the front pages of several categories and the homepage itself.…

By Nathania Johnson · 03 Oct 2008