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Lost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these…
Internal Linking to Promote Keyword Clusters
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength of sections…
Future of SEO: Investment, Innovation & Integration
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools…
Practical Post-Penguin Marketing Ideas for Small Business
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips…
12 Must-Have Apps for the Mobile Community Manager
Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where,…
Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to"…
Disney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of…
Five Questions A Good Link Builder Should Be Able To Answer
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house…
Harvesting Questions for Content Ideas
Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for…